Inspired by multiple botanist Instagram accounts, Amazing Spider-buds is an Instagram account that showcases a botanical pop-up shop around the city line of Brooklyn, New York.
It is run by Spiderman (Peter Parker) who advocates that “With great flowers, comes great responsibility”.
The business values teaching people the ways of plant care & how to maintain a good eco lifestyle.
Target Audience Research
Persona Summary
To increase brand awareness of Amazing Spider-buds, the Instagram page is dedicated more so to young adults and young millennials (18-30 years). Specifically it is targeted to plant lovers and people looking to get into gardening.
Campaign Goal
The goal for Amazing Spider-buds is to teach all people about good plant care & how to live an eco-friendly lifestyle.
Content Strategy
I plan to schedule my posts to be four posts/week; posting on Monday, Wednesday, Friday & Saturday. I shall consistently post to my stories and include business posts that engages the attention of the audience viewing the account.
lOGO dESIGN
Sketch Ups & Drafts
Final Versions
Business Instagram
The posts on the Instagram feed are laid out in a “light/dark” background format. This reflects basically the overall aesthetic of the brand overall. It’s very professional and slick, yet with Spiderman running it it’s still quite animated, comical and down-to-earth. It also reflects Spiderman’s double life as Peter Parker as well.
With Amazing Spider-buds being a Spiderman brand, I additionally stylised the posts with a comic brand, since Spiderman was originally a comic book hero.
The posts on the Instagram feed are laid out in a “light/dark” background format. This reflects basically the overall aesthetic of the brand overall. It’s very professional and slick, yet with Spiderman running it it’s still quite animated, comical and down-to-earth. It also reflects Spiderman’s double life as Peter Parker as well.
I additionally stylised the posts with a comic brand, since Spiderman was originally a comic book hero.
Social Media Calenders
Spreadsheet Calender
Social Media Visual Calender
Campaign Screenshot
